Elkjøp: A Digital Transformation in Printing

Printix as key part of Elkjøp's digital transformation

Printix, chosen by major consumer electronics retailer, Elkjøp as part of the digital transformation goals of the company

Elkjøp is a renowned retailer with a buoyant business operating across hundreds of stores. Printing is a key part of the operations of the business and plays a role in Elkjøp’s commitment to offering an exceptional customer experience. Elkjøp had several challenges for a cloud-based print management solution, including the ability to allow retail assistants to print receipts, from mobile and Kiosk devices, on behalf of customers. 

Elkjøp, like many other businesses that operate across a distributed shop model, has operational challenges. This extends to print management and accessibility. 

Printing has, to date, been handled in individual stores by Elkjøp staff. Remote access to maintenance often-required non-IT employees to manage printers and handle maintenance.

The result was high operational costs and reliance on individual shops to perform printer maintenance resulting in poor efficiency. 

Printix stepped in with a highly flexible print management solution that perfectly fitted a distributed operational model. 

In using the Printix print management solution, Elkjøp is digitally transforming the entire print experience across the company.

“support from Printix is first class and communications fantastic, we appreciate the flexibility to accommodate our needs”
Mats Weckhorst

Subject Matter Expert – End User Computing, Elkjøp Nordic AS

About Elkjøp

Elkjøp, better known as Elgiganten or Gigantti outside Norway, is the largest consumer electronics retailer in the Nordic countries.

The company employs around 11,000 in over 450 stores across the Nordic region. Elkjøp was founded in 1962 and it was purchased in 1999, by Dixons Carphone.

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